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Iconic Sofitel Metropole Hanoi rebranded a Legend

27 Jul 2009

One of Asia’s oldest hotel icons, the Sofitel Metropole Hanoi, Vietnam has become the first hotel to be rebranded as a Legend within the Accor group.

The Sofitel Legend Metropole Hanoi was built in 1901, during the French colonial period, and lies in the heart of Hanoi, near Hoan Kiem Lake and the Opera House.

It became the first choice of many visiting statesmen and celebrities such as Somerset Maugham, Noel Coward,  Charlie Chaplin, Graham Greene, Jane Fonda and Sir Michael Caine.

The Legend brand is designed to raise the profile of an exclusive selection of Accor’s high-end properties, which have a heritage and history of over a century.

Markland Blaiklock, senior vice-president, Sofitel Asia-Pacific, said: “The new Sofitel Legend Metropole Hanoi is the first in a collection of legendary addresses around the world that define our ‘living heritage’ and palace hotels. These historical gems will each be the leading hotel in their respective destination, have rich décor and surroundings and truly outstanding service, such as Clefs d’Or concierges, butlers and personalised service throughout the hotel.”

The hotel has undergone an extensive renovation and restoration in order for it to achieve its place as the world’s first “Sofitel Legend”.

The hotel’s 364 rooms occupy the centenary Metropole Wing, whose 110 rooms and suites feature a blend of tradition and modernity, and the 254-room Opera Wing, renovated to integrate new technology with comfort.

For further information see www.sofitel.com

Kenny Coyle

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