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Heathrow improving say business travellers

24 Jun 2009 by Mark Caswell

Over two thirds of businesstraveller.com readers believe the customer experience at Heathrow is improving, according to our recent survey.

With T5 having settled down after its chaotic unveiling, and refurbishments continuing at Heathrow’s other terminals, nearly seven out of ten businesstraveller.com said that they felt the customer experience at the airport is improving.

The news comes as BAA unveils a new “brand identity” for Heathrow this week, aimed at promoting the airport as “Europe’s hub of choice”. The new branding focuses on Heathrow’s global connections, as well as the shopping and eating experience at the airport, and will be accompanied by an advertising campaign with the strapline “Making every journey better”.

For more information visit heathrowairport.com, and for a report on developments at Heathrow, see the April 2009 edition of Business Traveller.

A total of 213 visitors to businesstraveller.com responded to the question “Is the passenger experience at Heathrow improving?”, with 68.1 per cent responding “Yes” and 31.9 per cent responding “No”. To take part in our latest survey, click here.

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