As reported earlier today by a regular user of the businesstraveller.com forum, BA has released images of its A318 cabin design which will feature on the all-business class route from London City to New York later this year.
In an email to regular BA passengers, Jagdish Sihra, the design manager for the project, said:
“Let me introduce myself. My name is Jagdish Sihra and I am the Design Manager for an exciting new British Airways project. I’ve been asked by our team to share with you some of the thinking behind the soon to be launched Club World London City service, flying between London City airport and New York JFK.
“As the first long-haul, business class only service to fly from London City airport, our brief was to design the most productive cabin environment ever. Back in March 2008, my team began the creation of your perfect office in the sky.
“To meet our brief, we’ve made sure the cabin is spacious and airy. We’ve achieved this by configuring just 32 seats so that you will always be by the window or aisle. Of course, as well as feeling like a real office, it has to function like one. This means room to spread out, access to the internet and the ability to send and receive emails and texts. With so few people on board, you’ll find the cabin incredibly peaceful – essential for work, and rest. Even the lighting adjusts to suit your mood. And to make sure you get some sleep on the way back, the seats recline into a fully flat six foot bed.
“Having travelled to New York on business a fair bit myself, I am confident this service will not only enable you to be more productive, but save time too. Arrive at London City airport with hand luggage only and you can check-in just 15 minutes before departure. You’ll also clear US immigration and customs at Shannon airport.
“To give you a preview of what’s to come, I’ve attached some early cabin designs. I think we stayed faithful to the brief. I hope you agree, when you try the service for yourself.”
Below are images of the layout and seat design released by BA. The carrier is also encouraging passengers to say how they will be spending their time in their “office at 37,000 feet”, offering 10,000 BA Executive Club miles to any comments used by BA (click here to access this page).
To join in the discussion on BA’s forthcoming all-business class service, click here.
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