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Sofitel Bangkok Sukhumvit to serve unique F&B concepts

16 Jun 2009

Sofitel Bangkok Sukhumvit expects to open year end, guns blazing in the innovation department, especially in its food and beverage offerings. In a city rife with accommodation and leisure products, the battle to differentiate will be an uphill climb, and the hotel is prepared to make the effort.

According to general manager Gilles Cretallaz, design will continue to play a role in creating an impression on guests, but added that enhancing the service and value-for-money proposition would also would be stepped up in the light of currently depressed economies.

Belonging to a French company, Accor Hospitality, the French flavour will permeate the operations.

Softel Bangkok Sukhumvit’s interiors, a blend of Thai and European sensibilities, will boast a talking point in the lobby. An arch, similar in form to La Defence in Paris but with elements reflecting local craftsmanship, will be installed. Said Cretallaz: “This symbolises the gateway to Thai and French culture”.

The 345-room hotel’s gastronomic repertoire, guided by Executive Chef Marshall Orton, consists of Voila, offering a choice of nine different cuisines as well as spinning off with a unique wine and ham cellar; Le Bar de l’Hotel with a DJ enlivening the evenings; and the exclusive L’Appart, a Haussmann-style champagne lounge and rooftop restaurant with an open kitchen and views of the Bangkok skyline.

Even meetings are food oriented. Four function rooms encircle a kitchen station from where event participants can order their dishes and have it prepared before their eyes.

For more details, visit www.sofitel.com

Margie T Logarta

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