In a bid to boost passenger numbers after its 2008 profit drastically dropped 71 percent, Malaysia Airlines (MAS) has launched its MAS Stimulus Package – offering huge discounts on nine special deals covering domestic, Asean and international travel.
Travellers can enjoy up to 80 percent discount on airfares to selected local and foreign destinations if they book online. The MHFlex, 1+1 deal, on the other hand, allows travellers to get a free ticket for their companion when they buy one economy class ticket. And the Kids Fly Free package enables children below 12 years old to travel for free with every purchase of two adult economy class tickets.
“Customers are the ones to truly benefit during this time as we are looking for innovative ways to boost load factors and revenue,” said MAS managing director and CEO Idris Jala.
He noted that while people are cutting back on their travels, the success of the airline’s recent promotions is proof that they can be encouraged to fly with offers that provide the best value for their money.
“While we cannot control the operating environment, we can control the way we run our business. These deals have been tailored to meet what the customers want and stimulate travel demand.”
He added: "It's absolutely necessary to change your business model, and you need to change it radically to survive and win in such a tough operating environment."
Since last year, MAS has been making radical changes to increase its revenues with initiatives such as its popular Everyday Low Fares introduced in May.
For further information, visit www.malaysiaairlines.com.
Sandy Goh
