Rooms for as low as US$39 a night are going on sale in IHG’s three-day Asia-Pacific promotional blitz, starting today, April 15 until April 17.
Hotel brands in the IHG regional stable include InterContinental, Crowne Plaza, Holiday Inn and Holiday Inn Express found in 140 locations.
InterContinental properties will offer rates from US$88 in destinations such as China, Hongkong, Cambodia, Singapore, India, Indonesia, Korea, the Philippines, Thailand and Vietnam.
Crowne Plaza Hotels and Resorts is putting up their accommodation at US$75 a night for hotel rooms in China, Indonesia, India, Malaysia, Nepal, Singapore and the Philippines.
Holiday Inn Hotels and Resorts and Holiday Inn Express are pricing their rooms at US$59 an US$39 a night respectively in China, Hongkong, Korea, Indonesia, Pakistan, Singapore, Malaysia, the Philippines, Thailand and Sri Lanka.
All stays are valid until July 31.
With consumers reluctant to travel these recent months due to financial concerns, hotel chains have been flooding the market with short-term tactical campaigns like IHG’s, which offer highly competitive rates available during a limited booking window. In February, hospitality giant Accor kicked off the trend in a big way, offering a million hotel rooms in its extensive network at bargain prices.
Such strategies are expected to continue, and even intensify for as long as the global recession prevails.
For more details, visit www.ihg.com
Joshua Tan
