British Airways has begun communicating with its premium customers about the forthcoming revamp of its first class offering, and has launched a new washbag designed by Anya Hindmarch and filled with DR Harris products.
A businesstraveller.com reader recently forwarded us an email received from BA regarding their forthcoming first class flight, in which the carrier said:
“A humble washbag. To us, it’s more than that. It’s a statement of intent. If you are going to design a bag you ask the best bag designer. Beautifully crafted by Anya Hindmarch and adorned with our original coat of arms.
“The finest well-being goodies need a stylish home. One that’s iconic, desirable and chic. And filled with a range of D.R Harris products, a quintessential British chemist and perfumer, who has supplied Royal Households for over one hundred and fifty years. A travel accessory fit for a king or queen.
“This may seem like a lot of trouble to go to, for a washbag, but we think you will appreciate the new details in First. Over the coming months, together with the world’s best designers and chefs, we will be upgrading First. Everything from the dining menu to the seat has been crafted and designed to create the ultimate bespoke experience.
“The words “To Fly To Serve” feature in our original coat of arms and we’ve drawn on this heritage and experience to help recapture the wonder and enjoyment of flying. We look forward to welcoming you to First soon. There’s also a champagne cocktail waiting for you, but that’s another story.”
A look at the carrier’s website reveals further enhancements to come, including a “beautiful hand-made water glass” for first class passengers, as well as “luxurious Egyptian cotton bed linen and velvet seat cushion”, which BA says will make First “feel more like staying in your favourite hotel”.
The airline continues that the revamp will culminate “in a luxurious new cabin and new seat, where our designers have taken their inspiration from the craftsmanship in the world’s most prestigious vehicles”.
Finally BA adds that it will be adding an informal dining option allowing passengers to continue working or relaxing, as well as a greater meal choice, with a “Bistro Selection including lighter snacks”.
There’s nothing more on the actual seating product as yet, but rest assured Business Traveller will be updating our site as soon as further details are available.
For more information visit ba.com.