The Rezidor Hotel Group has signed an agreement with the Regional Hotel Chain LCC to open at least 20 Park Inn hotels across the Russian Federation.
Ten locations in key Russian cities have been identified, with the 132-room Park Inn Astrakhan and the 145-room Park Inn Kazan already under construction, and scheduled to open in 2010. Rezidor currently has 40 hotels in operation and under development in Russia and other CIS countries (see online news May 1, 2008 for more details). Commenting on the news Kurt Ritter, president & CEO of Rezidor said:
“I am very pleased to make this announcement. Russia and the further CIS countries are an area on which we have placed much emphasis and many resources. We were pioneers in first setting foot here with a dedicated, full-fledged regional branch office in Moscow and are today the leading international hotel operator in this emerging region. This strategic development agreement enables Rezidor to reach the critical mass required to make Park Inn the leading mid-market brand in Russia.”
Rezidor also operates the Radisson SAS brand, which is to be re-branded as Radisson Blu (see online news February 5), and the group has also signed a worldwide licencing agreement with Italian fashion house Missoni to develop a new brand under the name Hotel Missoni.
Report by Holly Willis