Lufthansa launches 2-4-1 ticket promotion on LHR-Milan route

28 Jan 2009 by Mark Caswell

Lufthansa will launch flights from Heathrow to Milan Malpensa under its Lufthansa Italia brand at the end of March, and to celebrate it is offering two-for-one tickets on the route for UK passengers.

The four-times daily route will be served by Airbus A319 aircraft configured for 138 passengers in two classes, and will fly under the name Lufthansa Italia, a newly-formed subsidiary of the German carrier. In an attempt to raise brand awareness on the route Lufthansa is offering two-for-one tickets for tickets for customers booking before February 10, with fares starting from £99 inclusive of taxes and charges.

The carrier says it will offer Italian-style in-flight meal services labelled “Sentirsi a casa” (translating as “To feel at home”). These will include typical Italian drinks such as spumante, grappa and averna for both business and economy passengers, cornetti filled with vanilla cream for breakfast, and tramezzini sandwiches with cheese and pesto as daytime snacks. On lunchtime and evening flights, the business class menu will include ravioli stuffed with gorgonzola with pumpkin sauce, and veal cutlets with gnocchi and lemon sauce.

The Lufthansa Italia brand will debut on routes from Malpensa to Barcelona and Paris from the start of February, followed by flights to Brussels, Budapest, Bucharest and Madrid in early March, and Lisbon and London at the end of March. Lufthansa is currently carrying out upgrades to its airport facilities at Malpensa, including improved lounge amenities and refurbished gate and baggage reclaim areas.

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Report by Mark Caswell

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