Lufthansa launches 2-4-1 ticket promotion on LHR-Milan route

28 Jan 2009 by Mark Caswell

Lufthansa will launch
flights from Heathrow to Milan Malpensa under its Lufthansa Italia brand at the end of March, and to celebrate
it is offering two-for-one tickets on the route for UK passengers.

The four-times
daily route will be served by Airbus A319 aircraft configured for 138
passengers in two classes, and will fly under the name Lufthansa Italia, a newly-formed
subsidiary of the German carrier. In an attempt to raise brand awareness on the
route Lufthansa is offering two-for-one tickets for tickets for customers
booking before February 10, with fares starting from £99 inclusive of taxes and

The carrier says
it will offer Italian-style in-flight meal services labelled “Sentirsi a casa”
(translating as “To feel at home”). These will include typical Italian drinks such as
spumante, grappa and averna for both business and economy passengers, cornetti
filled with vanilla cream for breakfast, and tramezzini sandwiches with cheese
and pesto as daytime snacks. On lunchtime and evening flights, the business class
menu will include ravioli stuffed with gorgonzola with pumpkin sauce, and veal
cutlets with gnocchi and lemon sauce.

Lufthansa Italia brand will debut on routes from Malpensa to Barcelona
and Paris from the start of February, followed
by flights to Brussels, Budapest,
Bucharest and Madrid
in early March, and Lisbon and London at the end of March. Lufthansa is
currently carrying out upgrades to its airport facilities at Malpensa,
including improved lounge amenities and refurbished gate and baggage reclaim

For more
information visit

Report by Mark

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