Bmi has secured a prominent advertising spot on the roundabout leading in to Heathrow T 1,2,3, just months after Emirates unveiled its A380 replacement for the Concorde model on the same space.
The 37-metre long advertising hoarding is next to the “Welcome to Heathrow” sign, and displays the words “Home of Bmi”. It is not known how much Bmi has paid for the privilege of occupying a space seen by more than 100 million passengers and visitors each year, but the carrier has secured the ad for an initial period of twelve months, as part of a year-long outdoor advertising campaign at the airport.
The move comes just six months after Emirates unveiled its 45-tonne, 1/3 size model of an A380 on a separate section of the roundabout (see online news July 24, 2007), replacing the famous Concorde model which has been there for some 16 years.
Emirates has paid a seven-figure sum to occupy the space for six years, and at the time of the unveiling the Dubai-based airline had nicknamed the space Emirates Roundabout. But now it looks like the carrier may have to codeshare the roundabout for at least the next year or so.
Visit emirates.com, flybmi.com.
Report by Mark Caswell
