Travelodge announces supermarket tie-in

5 Jan 2009 by Mark Caswell

business travellers might be interested to know that budget brands Travelodge
and Lidl are planning a joint hotel and supermarket site in

The tie-in will
see Travelodge opening an 82-room hotel on the top five floors of the
development, with Lidl occupying 14,000sq ft of low-cost shopping space on the
ground floor.

The project will
be located on the site of the former Georgia Pacific
paper mill in Stanier St, Newcastle-Under-Lyme. It’s not the first time that
Travelodge has teamed up with a budget supermarket – the hotel brand recently
partnered with Aldi to open a joint supermarket / hotel in Middlesborough, with
another planned for the Cornish coastal town of Newquay.

Said Paul Harvey, managing director for development at Travelodge:

“The budget sector is the place to be in the current environment, with
many people trading down as they seek to economise. We expect to see a
structural change in the hotel industry over the next few years, with people
realising that they do not need to spend a fortune on overpriced accommodation
to get the quality they want in the locations they need.

“Given the market conditions, it is likely that we will be going into
partnership on further sites with the budget supermarkets in the future”.

For more information visit

Report by Mark Caswell

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