Global airline alliance Skyteam has launched a redesigned version of its website, www.skyteam.com.
The site is initially in English, but will be available in April 2009 in 10 additional languages: Chinese, Czech, Dutch, French, German, Italian, Japanese, Korean, Russian and Spanish.
A significant change to www.skyteam.com is the structure. The new passenger-centric interface includes organisational tools designed to deliver quick and direct access to the information customers need most. Clear and concise navigation bars help increase efficiency and provide users immediate access to SkyTeam customer benefits, details about airport lounges, connection information and in-flight amenities.
Icon-tagged buttons with simple travel planning choices make it easy to find answers to passengers’ most commonly asked questions right on the homepage.
With a focus on user-friendliness, the site has been updated with rotating channels that bring the most vital information straight to the homepage. With this tool, online visitors receive the latest information from SkyTeam without even clicking a button. A search function has also been added to help users locate specific information using a keyword search.
The “Get ready to Go” section contains visual links to city and airport guides for SkyTeam’s 60 most popular destinations. Users can now review terminal maps and download lounge locations from the same page they access dining and sightseeing information. By compiling all of the planning resources into one website, visitors can spend less time searching for information and more time learning about the destinations they plan to visit.
As of last count, Skyteam members included Aeroflot, Aeroméxico, Air France, Alitalia, China Southern, Continental Airlines, Czech Airlines, Delta Air Lines, KLM Royal Dutch Airlines, Korean Air and Northwest Airlines, and three Associate Airlines: Air Europa, Copa Airlines (Panama) and Kenya Airways. Together the airlines offer 462 million annual passengers a worldwide system of more than 16,700 daily flights covering 905 destinations in 169 countries.
Margie T Logarta
