United increases priority lines in US airports

10 Dec 2008

Passengers on United flights in the US who want hassle-free departure procedures have not just one, but three specially reserved lines for their use.

The new Premier Line service from Travel Options by United starts at US$25 and provides convenience at check in, security and boarding, including boarding for connecting flights. “Access to priority lines was something our customers told us they valued highly,” said Dennis Cary, senior vice president and chief marketing and customer officer, United. 

Premier Line is available in United’s main hubs Chicago, Denver, Los Angeles, San Francisco and Washington Dulles, and at nine other airports, including Boston, New York La Guardia, and Seattle. It may be purchased at when booking a ticket, while checking-in online, or anytime through the “My Itineraries” page on the website. The option will also be available in the coming weeks at United’s airport kiosks.

The service is offered to a limited number of customers each hour based on time of departure. Elite Mileage Plus members will continue to enjoy complimentary access to priority lines as they have in the past.

In addition to the new Premier Line service, customers may further enhance their travel experiences with other services from United’s Travel Options portfolio such as shipping luggage overnight with Door-to-Door Baggage or choosing Economy Plus seating section that has up to five more inches of legroom (for elite Mileage Plus members, access to Economy Plus is complimentary).

Also, with United’s Award Accelerator offering, starting at US$9, customers may earn travel awards faster by multiplying the number of miles they receive when they fly. For more details, visit

Margie T Logarta

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