News

That's entertainment

5 Nov 2008 by Mark Caswell

According to a
recent survey, nearly two thirds of travellers say in-room entertainment
influences their impression of a hotel, while 70 per cent would like to know
more about what movies they will be able to watch prior to arrival.

The research by
leading content provider Filmbank suggests that hotels could do more to inform guests
about in-room movie offerings. According to Filmbank (a joint venture company
owned by Warner Bros and Sony Pictures which provides film content to hotels
and other non-theatrical venues), the majority of travellers are still unaware
that many hotels now offer on demand movies, with the ability to pause and
rewind films.

Providers like
Filmbank allow recent release movies (such as The Dark Knight and Quantum of Solace)
to be shown in hotels during an “early window” period which falls around 10
weeks after the cinematic release but before the film comes out on DVD.

This practice is
common place with airlines, and many carriers provide information on upcoming
films on their websites, but few hotels do so. Filmbank’s research shows that
nearly three quarters of those polled were not even aware that they could see
recent Hollywood content in hotel rooms.

Says Majella
Griffin, general manager of Filmbank:

“Hotels are
already selling movies, and have invested in the perfect entertainment systems
to offer an ‘as good as at home’ viewing experience, with the ability to stop
and start movies.

“At a time when
business travellers in particular have limited time in their hotel rooms,
letting them know about the flexibility of watching movies could really work to
hotels’ advantage.”

Hotels are
beginning to get their heads around promoting in-room movies, with promotions
such as “Sex in the City” packages, with spa treatments, cocktails and the
movie bundled in to the rate. But there’s still a long way to go before most
guests plan their hotel stay around what movies they can catch.

For more
information visit filmbank.co.uk.

Report by Mark Caswell

Do you pay to watch hotel in-room movies during business trips? Click here to take part in our latest survey.

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