regional carrier Eastern Airways will enter the busy London City (LCY) to Amsterdam route early
The move has been sanctioned by the OFT (Office of Fair
Trading). It is part of a deal which will allow the Air France-KLM airline
grouping to take control of Belgian airline VLM.
VLM, the biggest user of LCY, will have to surrender some
peak hour LCY slots to the newcomer. “This will ensure,” says an OFT spokesman,
“that passengers are not harmed by a substantial lessening of competition on a
route worth over £50 million a year.”
Eastern Airways has permission to fly up to eight times a
day on weekdays starting from next January. Four of these services will operate
at peak times.
But the Humberside-based airline isn’t in a position to
divulge any further information at this stage.
Says a spokesman, “We’ve only just received this route
approval from the OFT so we’re only at the start of the planning process. I am
unable to confirm a starting date, the aircraft type or the tariffs. But all
will become clear soon.”
Eastern Airways currently operates mainly on UK domestic
routes using a 29-strong fleet of 29-seater Jetstream 41 and 50-seat Saab 2000
turbo-props. Its network was
traditionally geared to serving the oil and gas industries and as a result it operates
on niche routes and especially those underserved by road or rail.
It is no stranger to LCY having operated a service to Newcastle some years ago.
But that route lasted only 12 months before being withdrawn.
Eastern will face a tough challenge with LCY-Amsterdam. It
will be competing against VLM and KLM (both using turbo-prop aircraft) and with
BA (who uses jets). All these carriers
offer convenient schedules.
It is not a budget carrier so it will not be undercutting
its rivals on price. And Eastern has no
market identity in London
and the Southeast. It also lacks a powerful FFP (frequent flyer programme).
But Eastern is known for offering old-fashioned standards of
in-flight service. So the question is …
will this be enough ?
For more information visit easternairways.com.
Report by Alex McWhirter