Traveller has had an exclusive preview of the forthcoming Grosvenor House Apartments on London’s Park Lane.
The first apartment is now finished, with the rest due for completion in Spring
Apartments, aimed squarely at the “super luxury market”, are situated on Park
Lane in London, next to the Grosvenor House Hotel, a JW Marriott.
David Dove, development director at SPARC Group, the development management
company behind the project, “Best of British” is the theme behind the design of
the new apartments, with dark oak timber flooring, English Royal Doulton
tableware and dark grey pinstripe bedspreads inspired by Saville Row. The theme
continues with the services, with a dedicated butler service planned for each floor.
“We wanted to record the experience of what
life was like back then [in the early 20th century]. The quality of life, and
the importance of etiquette,” commented Dove.
“The vision is to
create a super deluxe apart-hotel that befits its setting, offering the very
best in terms of service, quality and design. Britain’s history has always been
a window to the world in terms of luxury and exceptional service. The Grosvenor
House Apartments will see a return to this heritage and tradition, but with an
eye to the future.”
apartments will range from studios to five bedroom penthouses, with the
smallest measuring 450 sq ft and the
largest 5,500 sq ft. It will also be possible to connect adjoining apartments,
in some cases possibly taking over an entire floor.
There will be no
minimum or maximum stay, so the property may be competing on short stays with five-star
hotel suites in central London, although Dove explained that the apartments
will be set up with the long-term guest in mind. A washing machine, dishwasher
and fully-fitted kitchen will come as standard.
show-apartment also features a full home-automation system, which allows guests
to control the temperature of the room, the lighting and the curtains through
the TV (a 42-inch plasma screen), as well as answer the door or call the
butler. You can pre-programme room mood settings, such as a wake-up setting
which will open the blinds, turn up the central heating, switch on the lights
and play your favourite music.
Report by Sara Turner