The Trainline launches new booking tool

28 Sep 2008 by Sara Turner

Online ticket retailer and information provider has revealed a revamped website featuring a new “best fare-finder” tool, which allows customers to find the cheapest fares on the routes they select.

The “best fare-finder” function is based on searches made on’s most popular 100 routes in the UK and informs customers when they should travel to get the cheapest fares.

The website now also features an improved seat-selection function with more preferences (such as forward/backward-facing seats, near a washroom or with a table), as well as the ability to see the cheapest fares first when doing a search ( previously displayed the most expensive ones first).

In addition, customers will be able to receive a text message with a summary of their booking and journey details and, if applicable, the self-service ticket machine reference number.

Customers should note, however, that purchasing tickets through the site will incur a booking fee (see online news January 16). The Trainline now charges a £1 booking fee for the transaction, while ticket delivery is free, whether this be from the self-service ticket machine or first-class post. (The £2.50 credit-card fee still stands.)

Adrian Watts, director of sales and distribution at the, says: “With the added functionality on the site it is much easier for business travellers to book the seats they want, whether this is one next to a power point so they can work, or in a quiet carriage if they need to relax after a meeting. These changes to the site mark the first in a series of updates that we have planned to improve navigation of the site and customer experience.”

For more information visit

Report by Jenny Southan.

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