News

The Trainline launches new booking tool

28 Sep 2008 by Sara Turner

Online
ticket retailer and information provider thetrainline.com
has revealed a revamped website featuring a new “best fare-finder” tool, which
allows customers to find the cheapest fares on the routes they select.

The
“best fare-finder” function is based on searches made on thetrainline.com’s
most popular 100 routes in the UK and informs customers when they should travel
to get the cheapest fares.

The
website now also features an improved seat-selection function with more
preferences (such as forward/backward-facing seats, near a washroom or with a
table), as well as the ability to see the cheapest fares first when doing a
search (thetrainline.com previously displayed the most expensive ones first).

In
addition, customers will be able to receive a text message with a summary of
their booking and journey details and, if applicable, the self-service ticket
machine reference number.

Customers
should note, however, that purchasing tickets through the site will incur a
booking fee (see online news January 16). The Trainline now charges a £1 booking fee for the transaction, while ticket delivery is free, whether this be from the self-service ticket machine or first-class post. (The £2.50 credit-card fee still stands.)

Adrian
Watts, director of sales and distribution at the trainline.com, says: “With the
added functionality on the site it is much easier for business travellers to
book the seats they want, whether this is one next to a power point so they can
work, or in a quiet carriage if they need to relax after a meeting. These
changes to the site mark the first in a series of updates that we have planned
to improve navigation of the site and customer experience.”

For
more information visit thetrainline.com.

Report by Jenny Southan.

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