News

United abandons transatlantic BOB plans

3 Sep 2008 by Mark Caswell

Negative customer feedback has prompted United
to cancel plans to trial BOB (buy on board) in-flight meals across the Atlantic.

From October 1, the US
carrier was intending to scrap free food in economy class for flights between Washington’s Dulles airport and Europe. Passengers flying major routes from Washington DC such as those to London Heathrow, Paris CDG and Frankfurt would have had to pay extra for in-flight
meals.

But in an email sent today to its frequent flyers,
United’s chief customer officer, Graham Atkinson, writes, “Thank you for your
direct and candid feedback. We heard you
and have decided not to move forward with the test on certain transatlantic
flights. We will continue to offer complimentary hot meals on those flights.”

However United says it will proceed with plans to
test new and complimentary options for United business class passengers on
domestic routes.

These start on October 1 covering 16 daily
three-class flights and will feature fresh sandwiches, snacks and so on
depending on the length of flight and time of day.  The results of the test will be evaluated at
the end of the year.

United stresses that full meals will continue
to be served on its P.S. (premium service) domestic transcontinental flights.

For more information go to united.com.

Report by Alex McWhirter

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