NXEC to launch loyalty scheme

2 Sep 2008 by Mark Caswell

Train operator
National Express East Coast (NXEC) is to launch a new reward programme,
offering frequent travellers benefits such as first class lounge access and
complimentary travel vouchers.

The as-yet unnamed
scheme will offer members rewards when they spend a minimum of £1,800 on NXEC
journeys in any three-month period. Passengers buying tickets at
will automatically have their purchases registered with the scheme, while
others will need to submit their used train tickets. The
scheme will also be open to First Class season ticket holders.

passengers will receive a membership card, entitling them to rewards including:

  • Unlimited first class lounge access for the member and a companion

  • First Class travel vouchers, including two return journeys for
    two people and a further two return journeys for a single passenger

  • Discounts on advance purchase tickets

  • Seasonal special offers on food and drink

  • A complimentary half bottle of wine when dining in the

  • Special discounts arranged with selected partners

The new scheme replaces GNERtime, the
loyalty programme run by GNER (the previous operator of the east coast train
route). The exact date of the launch has yet to be announced, although NXEC
says it will commence in “late 2008”.

The new benefits are in addition to free
wifi internet access for all passengers onboard NXEC trains, along with
complimentary wifi access at York
mainline station (see online news June 14).

For more information visit

Report by Mark

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