Handy Group launches mobile-booking solution

26 Jun 2008 by BusinessTraveller

provider Handy Group has launched a site enabling users to access
mobile-friendly booking services including car rentals, flights, hotels and
airport parking.

The company has
partnered with the likes of Hertz and Holiday Extras to provide booking engines
specifically tailored for mobile use. Michael Lacy, CEO for Handy Group
explains: “With users already able to access the internet on their phones, one
of the objections we faced [from potential customers] was ‘Why do we need a
mobile site?’

“But accessing
normal websites on your mobile can be a frustrating experience – our
application is purely designed for mobile use, and enables users to see the
entire site without the need to zoom in or scroll.”

Users can log on
to the Handy Group portal via a URL provided in a text message. On the homepage
they are presented with a list of booking options ranging from “Hertz Car
Rental”, to “Airport Hotels”, “Airport Parking” and “Low-cost airlines”, the
last of which provides a comparison booking engine for 37 low-cost carriers.

From here, users
are presented with a real-time feed from the relevant website (in the case of
Hertz, for example, they will be able to see the same availability of cars as
they would on the actual Hertz website), and can make secure transactions
directly through the Handy Group portal.

Lacy says the
service has been designed around the “four Cs” – connectivity, capability, cost
and content. “Connectivity is no longer an issue now that phones have 3G and
HDPSA, and these phones also have the capability to provide a good user
experience. With all-inclusive packages customers are also less worried than before about cost, so that
just leaves content, which we take care of – making sure the content is displayed
on the mobile device in the right way.”

One advantage of
the Handy Group service is that it is not device or network-specific, so the
booking engines can be used on all types of mobile phone, PDA or Blackberry.
The company says it is talking to “major airlines”, hotels, resorts, corporate
travel companies and car rental firms to further roll out its service.

To receive an SMS
with the URL for the Handy Group service, text “Handy” to 61177, or visit

Report by Mark

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