A yen for the luxury lifestyle is sweeping through various Asian markets, and nowhere is it having the most impact than in China. Which makes it logical for a show focused on the high-end travel niche to happen there.
For the second time, the Asia Luxury Travel Market (www.ALTM.com.cn) will be held in Shanghai from June 16 to 19 at the Shanghai Exhibition Center, following the success of its inaugural outing in June 2007.
Organised like a private club, the invitation-only event showcases leading luxury travel suppliers to full hosted VIP travel buyers. The number of buyers is expected to double this year. Unlike other trade shows, ALTM works on a pre-arranged appointment system, meaning discussions between the parties are organised prior to the show.
Asia-Pacific currently boasts 2.3 million high net worth individuals, which is equal to the US, accounting for over 50 percent of the consumption of the US$80 billion global luxury goods and services business.