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Hilton's new offerings to Asia

30 Apr 2008 by Ciprian Hirlea

Hilton Hotels’ big push in the Asia-Pacific concerns not only growing its well-known flagship brand but also other members of its portfolio, notably Conrad, Double Tree by Hilton and Hilton Garden Inn.

Properties in these respective tiers are projected to come into the market this year in places such as Shanghai (Conrad in Xintiandi), Beijing (Doubletree near the Forbidden City – artist’s rendering above and Hilton in Wangfujing), Kunshan (Doubletree), Niseko Ski Village, Japan (Hilton), Sri Racha in Pattaya (Double Tree), Shillim Retreat in India (a Hilton-run resort) and Saket, New Delhi (Hilton Garden Inn). In 2009 and 2010, the chain will have a presence in Nanshan (Hilton), Inner Mongolia (Hilton), Guiyang (Hilton), Melbourne, South Wharf (Hilton), Pattaya (Hilton), Surfers Paradise (Hilton) and Dunedin, New Zealand (Hilton).

Introducing newcomers to the region, Double Tree by Hilton and Hilton Garden Inn, Hilton is responding to the dynamic travel phenomenon, especially in the economic powerhouses of China and India. As travellers increase, so do their demands, which can be diverse and require a flexible range of facilities and services from hotel providers.

With a current 184 locations in the US, Canada and Latin America, Double Tree by Hilton boasts full-scale service in an upscale but welcoming atmosphere. It sets the tone at check in by offering a warm chocolate chip cookie, part of its CARE culture philosophy. The Sweet Dreams by Doubletree Sleep Bed is a hallmark of all guestrooms and suites.

Garden Inn targets the mid-market sector, but doesn’t stint on the tools to ensure guests remain productive on the road, from complimentary high-speed internet access in all rooms and secure remote printing to free access to the 24-hour business centre, to getting a good night’s sleep on the Garden Sleep System Bed or working comfortably with the Mirra chair by Herman Miller. Other perks include the Pavilion Pantry mini market stocked with microwavable items and universal mobile-phone chargers, a restaurant offering breakfast, lunch and dinner, Stay Fit Kit to help maintain a healthy regimen in room and an onsite laundry facility.

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