Lufthansa introduces PAs for premium customers

7 Mar 2008 by Mark Caswell

German carrier Lufthansa is now offering a personal assistant service to first class passengers and HON Circle members using Heathrow and London City airports.

PAs will be on hand to meet Lufthansa’s top echelon of passengers, and escort them through security to the lounge on departure, or through customs and passport control on arrival.

The service – which is available to eligible passengers departing, arriving or connecting at the London airports – has been trialing for three months at Heathrow’s Terminal 2, where an average of 50 passengers per day have been using it.

There are no actual first class flights departing from London with Lufthansa, but the capital is an important hub for the airline in terms of connecting passengers with Lufthansa’s long-haul network. HON Circle membership is the highest obtainable status in Lufthansa’s frequent flyer scheme, achieved by collecting in excess of 600,000 HON Circle miles over a two-year period.

Marianne Sammann, Lufthansa’s general manager UK and Ireland, says: “Lufthansa’s personal assistant service offers a new and exclusive benefit for our best and most loyal customers flying out of London, further strengthening our leading position in the premium segment. 

“As one of Lufthansa’s most important markets, London boasts the highest share of Lufthansa’s UK-based top frequent flyers and London Heathrow alone ranks number six in Lufthansa’s worldwide rankings for HON Circle membership.”

This would explain why the carrier is debuting the service in London – and the fact that Lufthansa already has a first class terminal for premium customers at its base in Frankfurt.

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Report by Mark Caswell

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