One mobile rate to rule all

1 Dec 2007 by business traveller

Peripatetic business executives who can’t live without their mobile email and other online productivity tools while criss-crossing Asia’s dynamic markets, can finally say goodbye to the problem of confusing mobile phone bills.

Bridge Alliance, the three-year-old industry alliance of Asia-Pacific’s top mobile operators, recently launched the Bridge DataRoam service, which introduces the groundbreaking one-flat rate mobile data roaming plan across 11 countries in the region.

“Frequent business travellers and their companies can now effectively manage and control their data-roaming expenses,” says Mary Ong, chief executive officer of Bridge Mobile. “Our one-flat rate provides an easy-to-understand pricing. It is competitively priced, and its capped usage package plans provide the best value of up to 10 times more usage benefits.”

Designed for travellers who are mid-to-heavy mobile data users, Bridge DataRoam comes in two bundled monthly plans: the 15MB plan at US$30 and the 30MB at US$60 – shifting up to 300 emails and 1,500 WAP pages, and 800 emails and 4,000 WAP pages respectively.

These numbers are based on the assumption of an average file size of 50KB per email and 10KB per WAP page.

The one-flat rate for mobile data and mobile internet is applicable when corporates roam on the alliance’s 11-member operator networks – Airtel in India, AIS in Thailand, CSL in Hongkong, CTM in Macau, Globe Telecom in the Philippines, Maxis in Malaysia, SK Telecom in Korea, SingTel Mobile in Singapore, SingTel Optus in Australia, Taiwan Mobile in Taiwan and Telkomsel in Indonesia.

The new service works in both BlackBerry and other more standard mobile devices. Subscription is quick and easy by simply adding BridgeRoam to the local service plan. There’s just one catch: the mobile phone operator should be a participating member of the Bridge Alliance.

Gigi Onag

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