The Finnish carrier now operates the premium economy class on several of its routes out of Finland, including Amsterdam, Barcelona, Berlin, London, Milan, Paris, Rome and Zurich, and is aiming to encourage business travellers who might otherwise travel to Helsinki from Heathrow with either BA or Finnair. Blue 1 scrapped its traditional business class offering in favour of the economy extra service earlier this year.
The economy extra service includes flexible tickets, fast track check-in, dedicated cabin space and complimentary food and beverages during the flight. Members of SAS’ Eurobonus frequent flyer loyalty scheme also benefit from 50 per cent more points when flying in economy extra.
Blue 1 plies the Stansted-Helsinki route with a daily service, departing London at 2040 and arriving in Finland at 0135, with the return leg leaving Helsinki at 1855 and arrving back into Stansted at 1955.
For more information visit blue1.com.
Report by Mark Caswell