Travelodge has opened its largest hotel to date, a new £60 million property on
London’s City Road.
The hotel is a part new-build, part-conversion of
the Grade II listed former Singer headquarters, with 392 guest rooms. The
bedrooms, which cover seven floors, incorporate some aspects of the brand’s new
room design (see online news August 2), including flat-screen TVs, wifi, white-linen bedding,
window blinds and new sofa-beds. However, as work on the City Road property was
well underway before the redesign was completed, certain aspects – such as the
blue, white and red colour-scheme, mood lighting and wall-mounted TVs – have not
been introduced to this property.
Eating options at the hotel include a
newly-launched dinner menu, which is available from the hotel’s signature Bar
Café, as well as an enhanced breakfast buffet menu, with all you can eat for
£7.50 per head (10 per cent discount if you book breakfast online). Perhaps
unexpectedly for a Travelodge, the City Road property also has five
simply-furnished meeting rooms, accommodating up to 16 delegates.
In-keeping with its budget business model, the City
Road Travelodge is offering rooms from £26 per night until the end of December
2007. The standard room rate will then increase to £95 per night.
Travelodge plans to become London’s largest hotel
brand in time for the 2012 Olympics and currently has three more London hotels
in the pipeline (with a further 16 planned for the next five years). December
will see the opening of Travelodges in Euston and Heathrow Terminal 5, and a
further property is due to open in Southwark early next year.
Grant Hearn, Travelodge’s Chief Executive, said at
the hotel’s official opening: “This is a great day for everyone at Travelodge.
The hotel is a clear indication that the low cost budget hotel model works in
the most premium of locations – to be able to stay in the heart of the city for
under £30 is a strong statement to the consumer. This hotel marks the start of
our unprecedented programme of growth in London – we will be the biggest hotel
brand by the time of the London Olympics”.
Travelodge London City Road
London EC1Y 1AE
Tel: +44 (0)871 984 6333
Report by Karen