Free txts 4 u on KLM flights

26 Jul 2007 by business traveller

Passengers onboard KLM flights will be able to send text messages and emails for free during August, September and October, as the airline seeks to promote the service to its customers.

Sending a message in-flight from a KLM plane via its in-flight entertainment system (IFE) normally costs US$2.50 a time, but for the next three months the carrier is waiving the charges. The service is currently available onboard KLM's 777 and A330 aircraft, and is gradually being rolled out onto its 747 and MD-11 fleet.

The promotion is in the run up to a revamping of the carrier's IFE offering from September 1, with both the audio and video programmes being extended. KLM is introducing four new channels for passengers, including language lessons and audio books.

Berlitz is supplying the carrier with beginners' courses in 23 languages, while the audio book library will start with three English-language books, and gradually be extended over time. There will also be a channel offering reassurance for those afraid of flying, including information on turbulence, and take-off and landing procedures. Finally a new "B-wise" channel is being launched aimed at business travellers, with features on global business, and a look at cultural and business protocols around the world.

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Report by Mark Caswell

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