Boutique hotel chain Malmaison is offering a unique discount at its Edinburgh property – based on a guest's age.
Rates are being offered on a sliding scale, with a one per cent discount for every year of your life. So a 25-year-old gets 25 per cent off their bill, 50-year-olds pay half price, and, if you're lucky enough to hit 100 you can claim a free stay.
Robert Cook, CEO for Malmaison, explains: "We want to make absolutely certain that all people, irrespective of age, recognize that they are incredibly welcome at Mal, and this is one way of showing it".
The offer is available on Sunday nights (so it could be useful for business travellers with an early Monday morning start) for telephone bookings, and is valid for all rooms priced at £129. Proof of age may be required, so this is probably the only time you'll want to borrow your grandma's ID.
There are no plans at present to extend the offer to other Malmaison hotels. Of course it is not the first hotel brand to try such a marketing ploy – Scandinavian chain Radisson SAS offered a similar age-related discount back in the 1980s.
In other news Malmaison will open its next property in Reading this July, while sister brand Hotel du Vin is due to open three new properties in Cheltenham, York and Cambridge later this year, with Newcastle and Edinburgh following in the first half of 2008.
Report by Karen Eeuwens