Global French chain Accor has opened a new budget hotel in the centre of Birmingham.
The 250-room Etap Hotel Birmingham Centre is offering both business and leisure travellers a flat rate of £35 per room per night every day of the year.
The hotel says its product is geared towards today's "Smart" traveller who is looking to minimise costs but wants the guaranteed standards and comfort of an established brand.
Etap rooms are full size, modern and are equipped with air cooling, colour TV, desk and chair, ensuite bathroom and shower and separated toilet. They all have a double bed with an overhead bunk bed and natural daylight.
There is a continental buffet breakfast served between 0630 and 1000 priced at only £2.95. Other snacks are available throughout the day.
Car parking is free and so too is internet access in the lobby.
Etap Hotel Birmingham Centre
1 Great Colmore Street
Birmingham B15 2AP
Tel +44 (0)121 622 7575
For more information visit etaphotel.com
Report by Alex McWhirter