Hemmed in by train lines, busy roads and industrial estates, Travelodge guests are accustomed to uninspiring views. The UK budget chain usually sites its properties in such locations in order pare costs. But now Travelodge hopes it can brighten up its guests' overnight stay by providing a more uplifting view.
At the chain's new London City Airport property (where rooms offer views such as a railway viaduct, the runway or distant industrial wasteland) guests can ask for one of ten of the world's most scenic views which were chosen from a Travelodge survey.
Each view comes in the form of a transfer which you request when you check-in. You can choose any one of ten views, each of which is free of charge and Travelodge staff will fix it to your room window. So instead of seeing a Docklands Light Railway train passing close by by you'll get a view of India's Taj Mahal, the Yorkshire Dales or the Sydney Harbour Bridge.
Wayne Munnelly, sleep director of Travelodge says, "97% of Britons said that a wonderful view is uplifting and makes them feel happier and we always like to keep our customers happy. So we thought it would be a nice idea to give our guests a choice of their favourite view whilst staying at a Travelodge."
Travelodge surveyed more than 2,500 people to discover the nation's favourite view from a hotel room. The other seven views nominated were: a Caribbean beach, Northern Lights in Greenland, Niagara Falls, Blue Skies and Sunshine, Lake Windermere, the Manhattan Skyline, Ayres Rock and the Sphinx and Pyramids.
The scheme is being trialled at the London City Airport Travelodge over the next six to eight weeks. If successful it will be rolled out to all Travelodges. Rooms at London City cost £56 for a Flexible or £26 (book at least seven days ahead) for a Saver rate.
For more information go to www.travelodge.co.uk
Report by Alex McWhirter