Eos, the all business class transatlantic airline reviewed in the November 2005 edition of Business Traveller 2005, has launched a loyalty scheme offering passengers valuable benefits.
Branded Club 48, the new loyalty programme is a simple one which awards 75 points per flight sector. Passengers who fly 10 times or more during a 12 month period earn an extra 250 bonus points. As an introductory offer Eos is awarding double points for travel taken before March 31. It is also providing 500 trial bonus points.
What makes the loyalty scheme worth shouting about is the value of the rewards available in exchange for the points. Each point is worth at least US$1 depending on the chosen award.
Available awards include spa treatments, gourmet dining, exclusive goods, free accommodation and flights.
For instance, a new member of Club 48 booking a return flight from Stansted to New York JFK or vice versa automatically earns $850 worth of rewards. Going through the rewards on offer, this would entitle you to an iPod with Bose sound dock, a dinner party for four at Nobu or Fredericks in New York or even a selection of Thomas Pink shirts and ties or a set of Tumi luggage. Incredibly, you could also opt for a free companion ticket potentially worth over US$6,000.
Eos flies once daily between Stansted and New York using a B757 configured for 48 seats which are amongst the most luxurious of their type. But the carrier has decided to postpone its second daily flight, which was supposed to start this month, until the second quarter of this year.
Rival carrier Maxjet will bring in a loyalty scheme from February 1 (see Online news, December 14).
For more information go to www.eosairlines.com
Report by Alex McWhirter