Fairmont eyes Europe

8 Sep 2005 by business traveller

The luxury hotel group Fairmont Hotels & Resorts has announced more details of its expansion plans.

The group, which currently has 44 hotels around the world, announced at the weekend that it is actively seeking properties in Milan, Amsterdam, Paris and Berlin, and aims ultimately to have 10 hotels across Europe.

The announcement was made by John Johnston, executive vice-president for Europe, Africa, Middle East of Fairmont Hotels at the group's Monte Carlo property. The hotel is a new acquisition for Fairmont and this week celebrated its 30th birthday following a rebrand in March this year. The group also took over ownership of London's iconic The Savoy in January 2005. 

The focus on Europe will put Fairmont in direct competition with the Jumeriah group, which is actively expanding, and Shangri-la, which is expected in the near future to announce the site for its first US property.

Report by Tom Otley

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