Jet Airways has become the latest carrier to enter the London-Mumbai route.

The privately owned Indian carrier was established 12 years ago and until now has been a major domestic carrier.

This is its first European service and will be a daily flight from Heathrow, operated with Airbus A340s (configured with 38 business and 231 economy class seats).

“We are looking at adding flights to cities elsewhere in theUK and mainlandEurope, particularly those places which are not currently served by AirIndia,” says chairman Naresh Goyal.

What sets Jet Airways apart from its rivals (AirIndia, BA, Bmi and Virgin Atlantic) is that it offers both lie-flat seats and the advantage of an extensive domestic network.

SaysUK general manager Dan Brewin: “Our seats recline to 180 degrees. They are fully lie-flat. Our overnight flight fromLondon connects with over 40 domestic Indian destinations and we provide through fares and through check-in.”

According to chairman Naresh Goyal: “We want to challenge other leading Asian airlines for service and reputation. Our crew and in-flight catering are multi cultural.”

Regarding pricing, Goyal says: “We have no intention of getting involved in a price war. Our tickets will be priced according to market demand.”

Return fares fromLondon currently start at around £470 for economy and £2,100 for business class.

www.jetairways.com