Easyjet has completed a trial at Luton Airport offering passengers priority seating for a fee.
The trial, which lasted a week and offered passengers at check-in the chance to pay £10 to board the aircraft first, was a success according to an Easyjet spokeswoman.
"As we do not allocate seats, priority boarding means travellers can pick whatever seat they want," she told businesstraveller.com. She added that the airline was considering a second trial at a UK airport this year.
But reports in the national press that Easyjet was straying from the no-frills model to consider airport lounges and a frequent flyer scheme, were denied by the spokeswoman.
Previous attempts to woo time-conscious business travellers and keep costs down saw Easyjet last year trialling self-service check-in machines at Nottingham East Midlands Airport. After a successful trial they were installed at Geneva airport, one of the carrier's key business routes, and could be rolled out across other airports this year.