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- Tried & Tested
BA has announced the LUX flight will change from LGW to LHR T5 from end of March 2011. There will also be a Saturday flight.
BA0417 LUX LHR 11:40 12:05
BA0419 LUX LHR 18:50 19:15
BA0416 LHR LUX 08:30 10:50
BA0418 LHR LUX 15:45 18:05
Yet LHR/AGP/LHR dies !
Going to flag this again and again and again.
Anyone from BA out there listening.
Full aircraft last few flights – huge CE cabin – many people transferring to other BA international flights at LHR.
Yet you will compete on LGW/AGP/LGW with 4 flights a day against easyjet, Monarch, Aer Lingus and Thomson – not exactly business flights !
Unless one is privy to the yield figures for the Heathrow to Malaga route, it’s impossible to speculate whether it is more appropriate for the Spanish city to be linked to Hounslow or Crawley in the wider scheme of things.
The fact that four other carriers already find that demand exists from and to Sussex might suggest that there is more to be had from that part of the South East than from Middlesex.
In retail, the first rule of store openings is always to seek a pitch where there is existing footfall for your products, before pioneering new locations with no history of demand.
In this case however, it’s not just a case of the Malaga yields; it’s also the potential for the yields generated from alternative destinations which could make use of the same slots.
Traffic used to be generated from Luxembourg onto the Gatwick to New York service; with the suspension of the latter and given the almost 100% business profile of the Luxembourg passenger, it makes apparent sense to transfer Luxembourg to Heathrow.
Luxembourg and Malaga route announcements may or may not be connected, but whether they are or they aren’t, only an airline’s Revenue Management people will know where it makes commercial sense to fly its aircraft.