SimonS1. As is the case with most markets the person at the “end of the line” picks up the cost/price increase. In a lot of cases, not all, there are alternatives and we can choose to shop elsewhere. The problem is we don’t shop elsewhere so the same circle, or circus continues. I get great satisfaction from not giving more of my hard earned monies to a poor product/service/process etc but happily to a brand that works to earn my patronage.
