Virgin Atlantic – What's in a name ?

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This topic contains 10 replies, has 9 voices, and was last updated by  capetonianm 15 Feb 2019
at 08:16
.

Viewing 11 posts - 1 through 11 (of 11 total)

  • SkyHigh
    Participant

    When VS began flying in 1984, it’s primary ambition was to be a Transatlantic airline.

    Over the decades, as it’s global reach has expanded, it serves more than just Transatlantic markets.

    Is it not high time to drop the “Atlantic” part of the name and rebrand as Virgin Airways ?

    With the advent of the flybe merger and flights that are not even 1000 miles near the Atlantic Ocean,surely a name change would make sense ?

    While we are at it, BA should become London Airways !


    canucklad
    Participant

    Is it not high time to drop the “Atlantic” part of the name and rebrand as Virgin Airways ?

    I’d say that companies re-brand at they peril, customer loyalty and finickness all have to be considered.

    When CP dropped Pacific it seemed to lose a huge part of its soul, same when Northwest dropped Orient.

    Would Cathay be the same without Pacific, and an even more extreme case in point , Qantas ?

    2 users thanked author for this post.

    travelsforfun
    Participant

    Agree, no sense in rebranding, the name reflects its history and the brand is strong (and the “Atlantic” is handy to distinguish from current and future Virgin-branded airlines!).

    In any case, following the Delta deal, VS has heavily refocused itself on the transatlantic market – so I’d argue that the name is even more apt than it has been for a long time.

    1 user thanked author for this post.

    SkyHigh
    Participant

    BA flies all over the US and is hand in glove with AA.
    Doesn’t mean they will become British American !


    kershcliff
    Participant

    BA flies all over the US and is hand in glove with AA.

    Doesn’t mean they will become British American !

    Or….British South of Watford

    1 user thanked author for this post.

    WilliamRead
    Participant

    If Richard Branson now has no part in the ownership and management of Virgin Atlantic, perhaps the iconic Virgin logo should be ditched?


    TominScotland
    Participant

    Five BA aircraft overnight at both EDI and GLA for much of the week – seems a fairly committed North of Watford service to me

    3 users thanked author for this post.

    kershcliff
    Participant

    Five BA aircraft overnight at both EDI and GLA for much of the week – seems a fairly committed North of Watford service to me

    Do they fly to anywhere other than London?
    Probably not (like here in Manchester)

    1 user thanked author for this post.

    MartynSinclair
    Participant

    If Richard Branson now has no part in the ownership and management of Virgin Atlantic, perhaps the iconic Virgin logo should be ditched?

    I am sure the brand was a consideration when selling the business. Would the airline be as successful if it were to take on a new brand? What would u suggest VA rebrands to?


    Stuart
    Participant

    Perhaps Virgin Atlanta might be more appropriate now given Delta’s status as largest shareholder.


    capetonianm
    Participant

    A moment of light humour :

    80632643

    Attachments:
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