Virgin Atlantic – What's in a name ?
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at 08:16 by capetonianm.
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iflypremiumParticipantWhen VS began flying in 1984, it’s primary ambition was to be a Transatlantic airline.
Over the decades, as it’s global reach has expanded, it serves more than just Transatlantic markets.
Is it not high time to drop the “Atlantic” part of the name and rebrand as Virgin Airways ?
With the advent of the flybe merger and flights that are not even 1000 miles near the Atlantic Ocean,surely a name change would make sense ?
While we are at it, BA should become London Airways !
14 Feb 2019
at 07:05
canuckladParticipant[quote quote=919027]Is it not high time to drop the “Atlantic” part of the name and rebrand as Virgin Airways ?[/quote]
I’d say that companies re-brand at they peril, customer loyalty and finickness all have to be considered.
When CP dropped Pacific it seemed to lose a huge part of its soul, same when Northwest dropped Orient.
Would Cathay be the same without Pacific, and an even more extreme case in point , Qantas ?
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14 Feb 2019
at 08:41
travelsforfunParticipantAgree, no sense in rebranding, the name reflects its history and the brand is strong (and the “Atlantic” is handy to distinguish from current and future Virgin-branded airlines!).
In any case, following the Delta deal, VS has heavily refocused itself on the transatlantic market – so I’d argue that the name is even more apt than it has been for a long time.
1 user thanked author for this post.
14 Feb 2019
at 09:16
iflypremiumParticipantBA flies all over the US and is hand in glove with AA.
Doesn’t mean they will become British American !14 Feb 2019
at 12:47
kershcliffParticipant[quote quote=919162]BA flies all over the US and is hand in glove with AA.
Doesn’t mean they will become British American ![/quote]
Or….British South of Watford
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14 Feb 2019
at 13:31
WilliamReadParticipantIf Richard Branson now has no part in the ownership and management of Virgin Atlantic, perhaps the iconic Virgin logo should be ditched?
14 Feb 2019
at 14:50
TominScotlandParticipantFive BA aircraft overnight at both EDI and GLA for much of the week – seems a fairly committed North of Watford service to me
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14 Feb 2019
at 14:55
kershcliffParticipant[quote quote=919190]Five BA aircraft overnight at both EDI and GLA for much of the week – seems a fairly committed North of Watford service to me[/quote]
Do they fly to anywhere other than London?
Probably not (like here in Manchester)1 user thanked author for this post.
14 Feb 2019
at 17:12
MartynSinclairParticipant[quote quote=919188]If Richard Branson now has no part in the ownership and management of Virgin Atlantic, perhaps the iconic Virgin logo should be ditched?[/quote]
I am sure the brand was a consideration when selling the business. Would the airline be as successful if it were to take on a new brand? What would u suggest VA rebrands to?
14 Feb 2019
at 18:11
capetonianmParticipant15 Feb 2019
at 08:16 -
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