Throwback to the 1950s

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This topic contains 15 replies, has 8 voices, and was last updated by  FDOS_UK 6 Apr 2018
at 14:17
.

Viewing 15 posts - 1 through 15 (of 16 total)

  • Gregory
    Participant

    Is it just me or were any other readers astonished at the Aeroflot advertisement on page 15 of April’s issue of Business Traveller? Is Aeroflot’s entire cabin crew made up of Caucasian women? This could be a European or an American airline advertisement from the 1950s. I mean, they all look very glamorous and smart (if a little Barbie doll–like) but have we really not moved on? Where’s the diversity which most 21st century corporations claim to celebrate?
    Oh, and did the crew member sixth down from the top of the steps not get the memo about the “hair up/tied back” policy?


    capetonianm
    Participant

    The Russians don’t do PC and ‘diversity’. When you the problems it causes, I am inclined to say ” good for them.”


    FDOS_UK
    Participant

    Is it just me or were any other readers astonished at the Aeroflot advertisement on page 15 of April’s issue of Business Traveller? Is Aeroflot’s entire cabin crew made up of Caucasian women? This could be a European or an American airline advertisement from the 1950s. I mean, they all look very glamorous and smart (if a little Barbie doll–like) but have we really not moved on? Where’s the diversity which most 21st century corporations claim to celebrate?
    Oh, and did the crew member sixth down from the top of the steps not get the memo about the “hair up/tied back” policy?

    Don’t book with them, if you don’t like them.

    Their culture is their business.


    rferguson
    Participant

    It’s no different to Singapore Airlines really. You will NEVER see a male, someone over 35 or someone not slim and pretty in one of their ads. And they still refer to women as ‘girls’. But it obviously works for them. I think it’s a cultural thing. Although i’ve read CX is to review their ‘skirts only’ policy on female crew.

    https://www.khaleejtimes.com/business/aviation/cathay-pacific-ends-skirts-only-policy-after-70-years


    stevescoots
    Participant

    Russia is not a multicultural society in terms of skin colour, from a population of 122 million or so there are estimated to be only 50K Afro-Russian, a tiny %, why would they pretend to be otherwise? Its their country and airline so its up to them if they want to reflect the real ethnic mix. I dont recall seeing non Caucasians on Finnair ads either despite them having a lot of Asian flight crew going east. I could be wrong though as I neither see the difference in race nor go looking to be offended for the sake of it

    CX have decided to Change to allow trousers however its my understanding that crew that were not based in HK could wear trousers before


    Gregory
    Participant

    Yes, I see your point of course. I certainly didn’t go looking to be, nor am I, offended for the sake of it, I was simply making an observation. I didn’t spot a Finnair Advertisement in the publication otherwise I may have commented on that too. If you say that you don’t see the difference in race, I have to accept that although I wonder how anyone would know there were only 50k Afro-Russians if nobody saw any differences.


    LuganoPirate
    Participant

    Wasn’t life so much simpler in the 50’s? None of this pc rubbish then. I wish we could go back to those days.


    stevescoots
    Participant

    Yes, I see your point of course. I certainly didn’t go looking to be, nor am I, offended for the sake of it, I was simply making an observation. I didn’t spot a Finnair Advertisement in the publication otherwise I may have commented on that too. If you say that you don’t see the difference in race, I have to accept that although I wonder how anyone would know there were only 50k Afro-Russians if nobody saw any differences.

    The 50K? Google, several sites on demographics 🙂


    Chris
    Participant

    No offence intended but Im reminded of letter in Viz which read something like….

    ‘it really annoys me of how people nowadays are always moaning on about how things were better in the old days. Nobody ever complained in my day’!!


    LuganoPirate
    Participant

    No offence intended but Im reminded of letter in Viz which read something like….

    ‘it really annoys me of how people nowadays are always moaning on about how things were better in the old days. Nobody ever complained in my day’!!

    You make a point Chris. And nobody did complain in those good old days!!! Except we never got to hear about those complaints – whatever they were – as there was no social media to disseminate objections and where going viral then simply meant a flu epidemic. Today it can simply mean a few hundred people out of many millions re-tweeting some complaint or other which is then picked up by the media – namely the daily Mail of course.


    canucklad
    Participant

    Never mind a throwback to the 50’s ……have a look at this Russian airlines ad campaign…….

    Totally outrageous : )


    capetonianm
    Participant

    Marvellous. Love it.
    Sadly the airline no longer exists.


    Gregory
    Participant

    It is and so in your face, you just have to admire it! The ad industry’s answer to soft porn!


    Gregory
    Participant

    FDOS, I never said I wouldn’t fly with Aeroflot or that I didn’t like them, I was simply making a comment about their ad.


    rferguson
    Participant

    I picked up the new BT onboard the other day and saw the particular ad the OP referred to. And I have to concur with him what he’s hinting at. It is a bit of an odd ad. I mentioned upthread about how the SE asian airlines are not so different but I guess that in their use of pretty young ladies in their advertising they are usually telling some kind of story. Impressing a customer with a meal, tucking them into bed, making a little kid happy, showcasing a new seat. The Aeroflot ad im BT is 12 pretty young women standing uniformly on a set of airplane steps waving and looking a little seductive. I take no offence whatsoever (in fact it could even be ‘retro’) I don’t know what women would think, I shall ask some of my female colleagues. But I guess if the intention of the ad is to stand out and be talked about it’s probably achieved its aim.

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