Those 12 slots at LHR

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This topic contains 1 reply, has 1 voice, and was last updated by  NIRscot 8 Jul 2012
at 18:06

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  • Anonymous


    Aer Lingus want them to start a LHR – EDI service. I can’t help but think that this makes BA’s bmi strategy genius!

    BA had to give up slots for domestic services to LHR.
    EI get the slots and start EDI-LHR.
    BA already codeshare with EI to Ireland, so the relationship exists to do the same on EDI-LHR.
    BA then reduce their flights by the number of flights EI added.
    There’s still competition, of sorts, but EI feeds BA international/one world traffic.
    BA then use the slots they’ve saved to launch more profitable routes.

    Meanwhile, VS want to start a Moscow service. Again. VS will have to make a compelling case that there’s more competition needed to Moscow (4 airlines including “BA-bmi” already) vs. BA’s monopoly on EDI-LHR.
    I don’t think they will make that case.

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