Pitched Perfectly: A Ticket Home for MumBack to Forum
Anonymous1 Aug 2013
An excellent ad.
Some may think it a little over-sentimental but as SM says, it is Pitched Perfectly especially for marketing to those from the sub-continent (and before you shoot me down, I am of Indian origin!)
C1 Aug 2013
Ah! The Serjeant Major ad for BOAC.
Very good, BCALBoy.
Yes, it was an advert of which I was aware… 😉
Some impressive script-writing there:
“I’ll crack the whip in the galley, Captain!” (sniggers, and knowing glances all round)2 Aug 2013
A really rather good ad from BA – it tells a story away from the usual guff about “x’s seat is bigger, wider, longer with more dongles than y’s”.
And I fell about at the BOAC “Yes, Sgt Major” ad: full of double entendres worthy of Viz magazine’s Finbar Saunders…
Of another era, but this one still makes me smile, the incomparable “The Face”:
Superbly directed by Hugh Hudson. Now those were the days of the Landor corporate ID, no LCCs and no Gulf carriers (whether subsidised or not…).2 Aug 2013
I too saw the new ad yesterday and it made me shed a tear. Initially at the start I thought the mother was going to be taking the food to her sun but a great twist.
I do love the Sgt Major advert though my favourite one has to be this
Yes.. The Face.. This aired in the early 90s a few years after I started travelling internationally for work and it always reminded me of being reunited with friends and family, especially at Christmas.3 Aug 2013
Although economy may have *looked* more comfortable, we should remember that:
– there was no seatback TV
– full screen “cinema” entertainment was often poor quality and broke down frequently
– headphones were the old “air” stethoscope style
– the aircraft used were noisy, flew lower (so more turbulence) and generally a far less comfortable experience
– economy aircraft catering was much worse than today
– foams weren’t as supportive
Relatively speaking to the less dramatic differentiation between economy and First, however, and I think economy had it pretty good – with fares to match.1 Oct 2013
Very nice ad, well done BA!!!
I have 4 or 5 favourite airline ads, let me see if I can find them…
This is a collaboration of BA and Visit London:
This one is Qatar and FCB (with my favourite Garry Lineker playing the taxi driver):
This one is Turkish:
This one is Aegean’s filmed in London:
And this one is BA’s (I was 10 years old back then):
http://www.youtube.com/watch?v=rI1OtxPG4Vk1 Oct 2013
And cheers SM, i also had a more than a tear in my eye……
Rather unfortunately as I’m about to go into a meeting- lol
It really resonated with me……reminded me,of my mums mince and tatties : )
Favorite airline ads……
Doubt the ASA would allow BA to get away with this….
Best stick to the BCal girls and my recent favorite…..2 Oct 2013