Pitched Perfectly: A Ticket Home for MumCreate Topic


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This topic contains 15 replies, has 12 voices, and was last updated by  FormerlyDoS 3 years, 11 months ago.

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  • #566514

    Anonymous
    #566515

    SergeantMajor
    Participant

    Lots of praise for this superb advert from British Airways which came out yesterday:

    http://www.youtube.com/watch?v=WPcfJuk1t8s

    Even the SerjeantMajor was rather touched by it, especially towards the end.

    What other great airline ads do you like?

    #566516

    SimonS1
    Participant

    Good one. Really well done, I must say.

    Much better than all that To Fly To Serve guff.

    #566517

    Inthesandpit
    Participant

    Really good ad – would still have liked the BA music with an Indian Hint as they did a few years ago.
    How is this for an old BOAC advert – i remember crew like this
    http://www.youtube.com/watch?v=OuoV0mfxdUI

    #566518

    coudntthinkofaname
    Participant

    An excellent ad.

    Some may think it a little over-sentimental but as SM says, it is Pitched Perfectly especially for marketing to those from the sub-continent (and before you shoot me down, I am of Indian origin!)

    C

    #566519

    Inthesandpit
    Participant

    not sure the previous link worked

    http://www.youtube.com/watch?v=OuoV0mfxdUI

    #566520

    SergeantMajor
    Participant

    Ah! The Serjeant Major ad for BOAC.

    Very good, BCALBoy.

    Yes, it was an advert of which I was aware… 😉

    Some impressive script-writing there:

    “I’ll crack the whip in the galley, Captain!” (sniggers, and knowing glances all round)

    #566521

    LuganoPirate
    Participant

    Memories of a bygone age. Even Economy looks as comfortable as Business today. Where did it all go wrong?

    #566522

    AnthonyDunn
    Participant

    A really rather good ad from BA – it tells a story away from the usual guff about “x’s seat is bigger, wider, longer with more dongles than y’s”.

    And I fell about at the BOAC “Yes, Sgt Major” ad: full of double entendres worthy of Viz magazine’s Finbar Saunders…

    Of another era, but this one still makes me smile, the incomparable “The Face”:

    http://www.youtube.com/watch?v=EOBtvV__qQM

    Superbly directed by Hugh Hudson. Now those were the days of the Landor corporate ID, no LCCs and no Gulf carriers (whether subsidised or not…).

    #566523

    KeaneJohn
    Participant

    I too saw the new ad yesterday and it made me shed a tear. Initially at the start I thought the mother was going to be taking the food to her sun but a great twist.

    I do love the Sgt Major advert though my favourite one has to be this

    http://www.youtube.com/watch?v=jxs106rp5RQ

    Yes.. The Face.. This aired in the early 90s a few years after I started travelling internationally for work and it always reminded me of being reunited with friends and family, especially at Christmas.

    #566524

    SergeantMajor
    Participant

    Although economy may have *looked* more comfortable, we should remember that:

    – there was no seatback TV
    – full screen “cinema” entertainment was often poor quality and broke down frequently
    – headphones were the old “air” stethoscope style
    – the aircraft used were noisy, flew lower (so more turbulence) and generally a far less comfortable experience
    – economy aircraft catering was much worse than today
    – foams weren’t as supportive

    Relatively speaking to the less dramatic differentiation between economy and First, however, and I think economy had it pretty good – with fares to match.

    #566525

    BA4ever
    Participant

    Very nice ad, well done BA!!!

    I have 4 or 5 favourite airline ads, let me see if I can find them…

    This is a collaboration of BA and Visit London:
    http://www.youtube.com/watch?v=HyE9KqIeTg8

    This one is Qatar and FCB (with my favourite Garry Lineker playing the taxi driver):
    http://www.youtube.com/watch?v=JkTsyll1SUo

    This one is Turkish:
    http://www.youtube.com/watch?v=ruav0KvQOOg

    This one is Aegean’s filmed in London:
    http://www.youtube.com/watch?v=-H8RsYhZJYI

    And this one is BA’s (I was 10 years old back then):
    http://www.youtube.com/watch?v=rI1OtxPG4Vk

    #566526

    MartynSinclair
    Moderator

    “Visit Mum” – I wish I could 🙁

    #566527

    pdtraveller
    Participant

    MartynSinclair
    +1

    #566528

    canucklad
    Participant

    Martyn Sinclair
    +2

    And cheers SM, i also had a more than a tear in my eye……
    Rather unfortunately as I’m about to go into a meeting- lol
    It really resonated with me……reminded me,of my mums mince and tatties : )

    Favorite airline ads……

    Doubt the ASA would allow BA to get away with this….

    Best stick to the BCal girls and my recent favorite…..

    https://www.youtube.com/watch?v=6cM4EOeJzHA

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