Norse Atlantic Airways – new low-cost, long-haul operatorBack to Forum
Norse Atlantic needs a decent premium cabin if it wants to succeed. 2-3 rows of lie flat beds up front with a good offering – to secure some element of higher-end revenue. Perhaps in the way of West Jet (I have only been in that business on the 787 once so it doesn’t count as an opinion although I was really surprised they offered dine on demand)
I am loyal to AA on the US routes because if and when things backfire, the ladies on the Exec Plat line or in the lounge are terrific but for the inbetween times I still get enjoyment out of innovation. Good luck to them.1 May 2021
This airline is moderating its plans.
Originally it would be starting this coming December.
But the latest news is that the launch is “we expect to start flying by summer 2022.”
Initial flights will be from Oslo. No news on when the Gatwick flights will start.
Also note that the first three routes will operate to out-of-town airports (as Norwegian did at some of its US destinations).
IT'S OFFICIAL! Our first routes are announced!
We will be offering direct flights from Oslo to:
• Los Angeles (Ontario Intl. Airport)
• New York (Stewart Intl. Airport)
• Fort Lauderdale/Miami (Ft. Lauderdale Intl. Airport)
We expect to start flying by summer 2022 ✈️ pic.twitter.com/VkeYMRJ4nJ
— Norse Atlantic Airways (@flynorse) October 1, 20211 Oct 2021
Stewart International Airport is 60 miles from New York – calling that a flight to New York is a stretch for me. Ontario International Airport is 38 miles from Los Angeles. Good luck to Norse.1 Oct 2021
NAA does not currently have a AOC in Norway and cannot legally operate as an airline. It seems that there are also vociferous objections in the US to its FACP application due to its predecessor’s heavy use of what US unions claim was scab labour from Ireland in both USA and Norway.
No doubt they will ultimately obtain the required consents but are unlikely to be be flying anywhere any time soon althoughit seems that they have already applied for a UK operator’s licence and AOC to operate from Gatwick to the USA.
I have read that they intend to operate a 15 aircraft all B787 fleet – all of course leased.
To me this seems to be another very dodgy operation that will not last more than a few years and in which a lot of money will again be lost by many.2 Oct 2021
Along 2021 Norse Atlantic went through the whole process of setting up a new airline. Here is a selection of the process. It is a step by step process…and here are some of those steps…
“Norse Atlantic Airways presents new livery and prepares for take-off in H1 2022,” (Aviation24.be 10-8-21)
“Norse Atlantic Airways and the British Airline Pilots Association announce partnership to bring hundreds of jobs to the UK,” (Aviation24.be 23-9-21)
…..until you reach the really important steps.
The Air Operator´s Certificate is the one which signifies that you have the personnel and the systems in operation so that you can start to operate as an airline.
Then you obtain the licence to fly certain specific routes from one country to another. Norse Atlantic has reached that last stage. This means it can start selling tickets to operate on the routes to which it has a licence. Thus it can offer a service and take money for that.
“Norse Atlantic Airways receives Air Operator’s Certificate,” (Aviation.be 30-12-21)
“The U.S. Department of Transportation approves Norse Atlantic Airways’ application for transatlantic flights,” (Aviation24.be 15-1-22)
The area in which it can operate concern flights to/from The European Union, the European Common Aviation Area and Norway to anywhere in the USA. Initially the airline is targetting New York, Los Angeles and South Florida—but opting to fly to lower cost airports, from Oslo. Later flights will be offered from Paris and London. However, there are no details on these as yet.
“Norse Secures US Approval For Transatlantic Routes,” (RoutesOnline, 17-1-22)
“Transatlantic Hops: US DOT Approves Norse Atlantic Airways’ Flight Application,” (Simple Flying 15-1-22)18 Jan 2022
This airline continues to delay its launch.
Transatlantic flights from Oslo are now delayed until possibly June.
Norse Atlantic has secured a number of slots at London Gatwick. They consist of “two six-weekly slot pairs.”
However all the airport says right now is that it’s “excited to welcome @flynorse later this year.”
Gatwick also states that “routes are still to be confirmed.”15 Mar 2022
“Norse Atlantic Airways defers launch to late 2Q22,” (ch-aviation 17-03-22)20 Mar 2022
Norse still has still does not have a UK air operator’s certificate (AOC) thus it cannot fly transatlantic from LGW. If I understood correctly this was one of its prime goals
They do though now have a AOC from Norway’s civil aviation authority allowing them to operate to/from any point in the European Union and they gained in January from the US Transportation Department to operate flights to US – but not from the UK.20 Mar 2022
[quote quote=1206758]Norse still has still does not have a UK air operator’s certificate (AOC) thus it cannot fly transatlantic from LGW. If I understood correctly this was one of its prime goals[/quote]
Indeed. LGW is a volume market for any LCC.
This airline has obtained LGW slots but there’s no mention to Business Traveller of whether or not it has obtained its UK AOC.
The airline admits that “The current global situation makes it challenging to predict the demand for transatlantic travel.”
UK agents report a decline in transatlantic bookings (this is probably more for leisure- rather than business travel) and so much will depend on the Ukraine situation in the months ahead.
Personall20 Mar 2022
One wonders how many transatlantic routes Norse Atlantic intends to launch this year.
I ask because today’s news is that this airline will lease no fewer than four B787s to Air Europa.
Quoted by Aerotelegraph.com CEO Bjorn Tore Laersen said “This sub-lease agreement with Air Europa offers a compelling opportunity to generate positive cash flow from aircraft that we did not intend to fully exploit in our ramp-up phase.
“…. we remain true to our strategy of cautious entry and expansion based on customer demand.”
— aeroTELEGRAPH (@aeroTELEGRAPH) April 12, 202212 Apr 2022