Norse Atlantic Airways – new low-cost, long-haul operatorBack to Forum
I have had to file this under “Norwegian” as it’s such a new airline.
Norse Atlantic Airways was announced a few hours ago. Currently it is a paper airline.
What is interesting is that this carrier has been started by the previous founders of Norwegian.
It will even operate some of Norwegian’s long-haul transatlantic routes from London Gatwick and Paris.
It intends to operate B787s (as did Norwegian).
First flights are set for late 2021.15 Mar 2021
[quote quote=1094700]It will even operate some of Norwegian’s long-haul transatlantic routes from London Gatwick and Paris.[/quote]
Whats that famous phrase/question again…….Oh yes I remember now
“What’s the definition of insanity ? ”15 Mar 2021
[quote quote=1094809]Norse Atlantic Airways[/quote]
10% is not very ‘sizable’ however Bjorn Kljos, Bjørn Kise, and Bjørn Tore Larsen who own the remaining 90% have or HAD deep pockets
As Richard Branson is oft quoted as having said “the quickest way to become a millionaire in the airline business is to start out as a billionaire.”
The long haul low cost model has never worked, at least not long term.
Will this be the exception?
In all probability not but time will tell.18 Mar 2021
It will depend on price point and innovative service. And it will depend on if the new airline could have any unique selling point.
Another thread discussed lie-flat bed for economy passengers.
Let’s say someone comes out with an innovative bunk bed design and that is approved by regulators and this airline adopt that – that could be a game changer and profit could be possible from first entrant’s advantage.18 Mar 2021
It could be either madness or a really smart idea.
By the end of 2021 the market will start to re-open, so that could be a great opportunity for a new airline starting without legacy issues or debts and competing against existing carriers who have all the baggage of Covid to clear up.
Plus there will be plenty of surplus aircraft available (so leasing rates low) and skilled crew available (eg ex Norwegian staff).18 Mar 2021
Thanks for the alert jjlasne. It must be new. We all checked a couple of days ago (when our copy was written) and there was no website and not even a photo at that time.19 Mar 2021