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— SAS – Scandinavian Airlines (@SAS) September 11, 2019
Ahead of this renderings are starting to appear on Twitter:
— Matthew Taylor (@mofomat) September 11, 2019
As soon as we receive official images we’ll post them here.
Is that a Lufthansa plane in disguise ? Lazy branding with little imagination and if you didn’t already know where SAS where from you’d still be clueless !
But I’m sure some marketing executive , along with their creatives will splurge out the essence of the fjords and spirit of the Scandinavian Soul are encapsulated within the sleek lines of the redesign.
Whilst trying to figure out what 7 star tropical island to escape to avoid the northern winter : )