New CEO wants to make MAS "the pride of the nation"Back to Forum
MAS’ third CEO in three years will not be an expat.
Malaysia Airlines (MAS) has appointed COO Capt Izham Ismail to replace outgoing CEO Peter Bellew from December 1.
Our piece yesterday regarding the departure of CEO Peter Bellew.21 Oct 2017
All I can say is “good luck with that” I think the very notion of going back to a local signs the death knell for the airline, if there was a semblance of getting back to normal it was under the stewardship of an expat. MAS seem to forget that it was local management that took them to the brink in the first place not withstanding the terrible events of a couple of years ago!!22 Oct 2017
I’m also sceptical about the success of a local in achieving the turnaround, however they are in a totally different space now with a lower number of overheads they had previously.I’d also call out that Idris Jala was a local and did a good job turning the carrier around in the late noughties when they rebranded MH=Malaysian Hospitality. I’m watching with baited breath..22 Oct 2017
Change of plan at MAS.
Speaking at IATA’s AGM in Sydney the new CEO says the cabins of its six A380s will now “not be changed for Hadj.”
And MAS “might still use its A380 in future.” As some readers have already noted the A380s (which were supposed to be replaced by A350s) are being rolled out to operate some flights during the summer peak.
Previous CEO Peter Bellew (who has now returned to Ryanair) had told Business Traveller that pilgrim flights would adopt a denser configuration of 635-720 seats.3 Jun 2018
I was just thinking about Malaysia Airlines the other day and its 2015 ‘rebrand’. Whatever happened to that? It was all big press news, first the airline was going to be launched with a ‘new name still under wraps’ then when the ‘new’ name was finally released it was ‘MAB’. What’s interesting though is that fast forward to 2018 and I NEVER see any reference to the airline as ‘MAB’. It’s still Malaysia Airlines, the logo despite a minute adaption is the same, the uniforms are the same….was this the biggest ever rebrand that was never a rebrand?3 Jun 2018