Marriott Rewards programme to be rebranded Marriott Bonvoy?

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This topic contains 4 replies, has 5 voices, and was last updated by  travelsforfun 28 Nov 2018
at 18:40
.

Viewing 5 posts - 1 through 5 (of 5 total)

  • Mark Caswell
    Keymaster

    Regular readers will be aware that Marriott is in the process of combining its Marriott Rewards, Starwood Preferred Guest and The Ritz-Carlton Rewards programmes.

    Account access was integrated earlier this year, and a new single brand name is set to be officially launched in early 2019.

    But it looks like the name may have been leaked ahead of this, with various travel blogs and forums citing a test site (now taken down) which details the Marriott Bonvoy branding.

    https://insiders.marriottrewards.com/thread/56591

    What do readers think about this new name, if indeed it proves to be accurate?


    frustratedflyer
    Participant

    Sounds like a toy, device or cheap car to me.


    MartynSinclair
    Participant

    think its a catchy and clever name… don’t think it will make a blind bit of difference to Marriot points


    GivingupBA
    Participant

    What do readers think about this new name, if indeed it proves to be accurate?

    “Bonvoy” sounds silly to me. Perhaps they mean “Bon voyage”?


    travelsforfun
    Participant

    I’ve heard ‘Bon appetit’ shortened to ‘Bon app’ (by English speakers) so I’m guessing it’s similarly the contraction of ‘Bon voyage’. Personally, I think both sound ridiculous.

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