Hotel Chains and the confusion of 2018Back to Forum
Whatever happened to the good old days of a Hyatt being a Hyatt …. or a Hilton being a Hilton ? The current myriad of chains with countless different associated brandings has become more confusing than the airlines and their offspring! Hyatt currently consist of the following ……
Are travellers really expected to stick to brand loyalty without taking a course in *hotelomatry* to know who it is they are being loyal to?27 May 2018
Ask a representative panel of business travellers, maybe BT´s subscribers, to look at all the sub sets within the major brands IHG, Hilton, Hyatt, Marriott, Starwood, Accor to name but 6, then list what the panel thinks is the prime market position/target market of the subsets.
We have enough problems discerning a Hilton from say a Westin.
The problem stem stems from few of the hotels actually own the bricks and mortar and owners have their own take on what the property should end up looking like.
You have the same problem with most of the major car manufacturers where there is little distinction across the board.27 May 2018
With car manufacturers isn’t it more to do with legislation ?
Manufactuers have to meet a list of new regulations worldwide governing crash safety, pollution, pedestrian safety etc etc.
To my mind that appears to have driven out any individuality from manufacturers’ models with a few very expensive exceptions.
Volume cars have become like white goods which wasn’t the case in previous decades.27 May 2018
I don’t know about other people but this just drives me away from the chains and towards independents where you are treated like a human and not a 16 digit number.27 May 2018