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There is a press conference taking place in Brussels this morning, from which we will be reporting.
The new branding of the group has been revealed
🆕 Discover our new logo.
“It sees the return of the iconic star, inspired by Étoile du Nord, the original train service linking Paris, Brussels and the Netherlands and Eurostar’s very first logo”, says a clearly proud Gwendoline Cazenave. pic.twitter.com/NjV2AkA7IQ
— Thalys Newsroom (@NewsroomThalys) January 24, 2023
Personally I don’t believe the new Eurostar is an improvement.
In a way, as a European, I can see the connection with train Etoile do Nord (excuse my circumflex omission) but Eurostar is a global train brand and carries many different nationalities.
How many of the latter will realise the significance ?
For the uninitiated it’ll be more of an Easter egg than an echo of Étoile du Nord (which admittedly I’d not heard of until today), but I do like how the spark forms an ‘e’ for Eurostar. Some passengers will notice, some won’t…