Eurostar ordered by ASA to change its ad

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This topic contains 3 replies, has 2 voices, and was last updated by  AMcWhirter 1 Aug 2018
at 18:06
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  • AMcWhirter
    Participant

    Besides Gatwick Express, the ASA today also criticised Eurostar for its £29 fares.

    Eurostar was ordered to change its ads which was considered misleading.

    People have said the £29 one-way fares are almost impossible to obtain at short notice or busy times.

    Eurostar says its £29 fares needed to be booked at least six weeks ahead for availability.

    This comes at a time when Getlink wants another operator, which would offer greater availability of lower fares, to compete against incumbent Eurostar on the London-Paris route.

    See our news piece dated July 6.

    Eurostar ‘light’ option feasible for London-Paris


    Flightlevel
    Participant

    Good for Paris Air Salon last year and use next year too if available, obviously one knows the dates in advance and hotels need advance booking too.


    Flightlevel
    Participant

    Good for Paris Air Salon last year and use next year too if available, obviously one knows the dates in advance and hotels need advance booking too.

    The same as an LCC advertising fares ‘from £29’ so just needs a change in wording?


    AMcWhirter
    Participant

    The same as an LCC advertising fares ‘from £29’ so just needs a change in wording?

    That sounds about right. Eurostar is a train firm (it’s majority owner being SNCF of France) which considers itself to be an airline. It will need to rewrite its ads in line with LCCs.

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