Business Insider Turns Gossip Magazine!Back to Forum
Has anyone noticed that the BI Travel app has gossip magazine style titles like:
– I did this, here’s what happened
– We asked this and this is what happened
– I did this, this is how you can do it too
– I did this, here’s 4 ways you can do it too
– I visited this, here’s what I think of it
– I flew business class and I was impressed
– I rode on a railway and here’s what it was like spending 50 hours on it
Such bimbo brain dead titles!
It really annoys me and I think it really downgrades the quality of the article, especially when it’s called ‘Business Traveller’……you know for professionals? I expect it to be more professional!12 Aug 2019
It’s not the content of the report, it’s the title of the articles on the Business Traveller app. You have to download the Business Traveller app, it’s there where you find the bimbo type titles.
Don’t know how to paste a screenshot but here’s one from Katie Warren 10 Aug 2019 ‘I spent 50 hours on the longest train ride in the world, surrounded by people who didn’t speak English and without Wifi. Here’s my biggest tip for anyone considering going on the trip’.
WHAT A TITLE!!!!!!
P.S. Tom, I like your coverage of the BA A350 on YouTube!12 Aug 2019
Yes! I’m referring to their app. When I go to the BI Travel section in the app, I thought it’s related to THIS Business Traveller too? Their article titles are just awful like a gossip magazine!
I really hope the titles can be a bit more professional in the future!12 Aug 2019
Hi Congy, Business Traveller is a print magazine with a website (businesstraveller.com).
Business Insider is a completely different publication (www.businessinsider.com) with their own app.
We’ve amended the thread title accordingly.12 Aug 2019