BA turning into Low Cost with “Buy On Board”Back to Forum
This topic contains 0 replies, has 25 voices, and was last updated by Anonymous 18 Aug 2016
Anonymous22 Mar 2011
BA will be introducing a buy on board system across its Gatwick fleet.
So BA is going from being Premium to Low cost?!!
I must say I was not expecting this one to happen. I always thought BA would stay as a full service airline but obviously not. Very disappointing!
After Aer Lingus, now it’s time for BA!22 Mar 2011
For those travelling in economy, I would imagine this will increase choice, while helping keep fares low.
This is especially important for leisure travellers especially prevalent at Gatwick, with the ever present threat of competition from the LCCs.
There are still differentiators between BA’s “High Value” offering and a true “Low Cost/Lower Value” operation.
I still hope the drinks remain free, as well as breakfast, and that this will provide a limited range of sandwiches on board for purchase for those who haven’t had an opportunity to eat on the ground.
Pleased to see this development.22 Mar 2011
There will be little to differentiate between easyjet and ba if this is the case! No point in being a gold card harder if use LGW flights as next it will be LHR.22 Mar 2011
Indeed batraveller2, we have no confirmation this will happen, nor the form it will take.
No evidence whatsoever this will affect LHR, which is completely different market and demographic, nor is there any mention of it affecting premium cabins, though I can see some of the CE cabins being dropped exLGW in the near future.
The historical reduction in catering for those flying eurotraveller means having access to the plentiful snacks and at seat food service in the F lounge makes having a Gold Card even more useful.22 Mar 2011
As long as drinks remain free, I think that an increase in ‘buy on board’ catering in BA short haul economy will improve the experience.
What is currently offered (outside breakfast time) barely touches the edges of one’s appetite (tiny packets of biscuits, snack mix etc.)22 Mar 2011
I was hopping that Iberia the one who follow BA, not the other way round. But well, as long as the drinks are free and the baggage allowances stay the same its still good i guess….23 Mar 2011
I quite often take late evening flights out of LGW and would definitely welcome the choice of buying something rather than having a packet of nuts or a biccie. Only problem is that I suspect that paying for drinks would also follow – if not immediately, then later. I still like BA ex LGW – take the late evening Edinburgh flight regularly and it still seems to be the friendliest airport around.23 Mar 2011
The end of CE would however put a different dimension on it !
All EZY would need to do would be to allow pre flight seat allocation and we achieve level par !23 Mar 2011
Oh, please! *rolls eyes*
To be very clear, there’s no announcement about the removal of CE.
But it has been mooted for some time now, and if it did happen it would only be on some targetted routes, and very unlikley to affect LHR.
Even in economy, BA offers many valuable benefits over and above those offered by LCCs.23 Mar 2011